PYRO.DJ is a platform I built for the music brand PYRO in Shanghai, it supplies professional DJ with plenty of tracks for DJ remix. And on the Wechat mini app side, it serves the electrophonic lover as a music app.
I worked with the team to build the product from scratch, I designed all the UI/UX, developed both frontend and backend, handled all the deployment works, etc.
It was a good experience working with a bunch of DJs to build a new product from 0. I tried a lot of new stuff for the agile development, UI designing and tech architecture. In this post, I wanna demonstrate more details of the product from all aspects.
The website is designed for serving professional DJs. Plenty of music is available with daily updates, users can listen and pick their favorite tracks, download them as a pack. PYRO team also working with other DJs to supply Sets and Hot-picks for users to get inspiration.
Hot-picks base on category
Check the track’s detail and recommendations. The edit button is visible to admin users for quick editing
Besides, the user can create their DJ profile on the website and upload mixes, these content will be displayed on the Wechat Mini App, the electrophonic music lovers can not only listen to the music on the mobile app but also follow their favorite DJs, Clubs or events.
Every new user gets 50 free downloads, after that, they can buy the services by months via Wechat payment, or subscribe by the credit cards. The platform also includes an affiliate program to encourage users to share and introduce the product to their friends.
The Wechat Mini App mainly serves all the electrophonic music lovers, they can listen to the mixes created by other DJs, follow their favorite DJ, find and subscribe to the clubs and events they are interested in.
The product began with a simple Google docs, end up with 300k registered users. It helps PYRO to hold TOP 100 voting campaign and increased its impact on the industry, and most important, survival in the 2020.
It took us around 6 months to publish the website + Wechat mini app. And after that, we still keep adding new features to get more online paid users.
After overcoming all the challenges, we both feel excited working with each other because we share the goal to build a useful and cool product.
Happy creating :)
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